The platform
Two independent views. Stronger understanding.
Echo and Twin are built independently and come together only when the evidence is brought together.
ECHO
Listen to what the market says.
Echo listens to conversations already happening across the open web, without asking consumers what to say.
Listen
We scan the open web for relevant conversations happening in real time.
Find patterns
We identify what people care about, what's shifting and why.
Understand
We turn those patterns into insights on what's driving the conversation.
Forces framework
The heart of Echo. Organizes the conversation into 9 universal forces that drive what people say and why.
10 Lakh+
Sub-signals captured every day across the open web.
50+
Languages. Conversations captured globally.
100+
Markets, across geographies and categories.
What Echo gives you
Real consumer voices, in their own words.
Early signals of what's emerging and changing.
What matters most and why it matters right now.
A clear view of the conversation landscape and key drivers.
TWIN
Model the consumers you can't hear.
Twin uses behavioural models to explore how different consumers may think, choose and respond, including people who are not visible in public conversations.
Represent
We build behavioural personas that reflect different ways people think and live.
Simulate
We place them in real-life situations to explore their choices and responses.
Reveal
We analyse the responses to understand what drives decisions and behaviour.
25 Lakh+
Synthetic consumers, modelled across diverse behavioural personas.
50+
Languages & dialects covered.
100+
Markets, across geographies and categories.
150+
Behavioural traits shaping how people decide.
What Twin gives you
A view of consumers beyond the visible conversation.
How different consumers may think and choose.
Predictions of likely responses to ideas, messages and offers.
Clarity on what will drive action for different consumers.
Two independent views. Stronger understanding.
Echo and Twin are built independently and come together only when the evidence is brought together.